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New York BBB Wise Giving Report for
Friends In Deed

A BBB Accredited charity


Expiration Date:
Friends In Deed
594 Broadway
Suite 706
New York, NY 10012
Year, State Incorporated:
1991, New York
Stated Purpose:
" Friends in Deed is a non-profit organization dedicated to providing pragmatic emotional and spiritual support to all those affected by a life-threatening illness, caregiving and grief. "

Evaluation Conclusions

Friends In Deed meets the 20 Standards for Charity Accountability.


Friends in Deed's continuum Support Program is a combination of services designed to support the emotional and spiritual needs of adults in New York City dealing with life-threatening physical illness, caregiving and grief. Key components of the program include: The Big Group, One-on-one Crisis Counseling, Treatment Planning and Nutritional Counseling, Bodywork, Yoga & Meditation and Workshops & Seminars, Client Service & Support and Volunteer Program.


Chief Executive Officer:
Ms. Cynthia O'Neal, Executive Director
Chair of the Board:
Mr. Andy Cohen
Chair's Profession / Business Affiliation:
Executive Vice President of Original Programming & Development / Bravo Media
Board Size:
Paid Staff Size:

*Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Fund Raising

Method(s) Used:

Direct mail appeals, invitations to fund raising events, grant proposals, internet.
Fund raising costs were 11.6% of related contributions. (Related contributions, which totaled $824,021, are donations received as a result of fund raising activities.)

Tax Status

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.


The following information is based on Friends In Deed's Audited Financial Statements for the fiscal year ended December 31, 2011.

Source of Funds  

Special Events






Interest and dividend income


Total Income


Program Expenses  

Total salaries and related expenses


Other expenses

Total Program Expenses:
Fund Raising Expenses
Administrative Expenses

Total expenses

Income in Excess of Expenses




Uses of Funds as a % of Total Expenses

Programs: 76%  Fund Raising: 11%  Administrative 13% 
Roll the cursor over the pie chart to see the dollar amounts.

Beginning net assets $82,334
Ending net assets 89,610
Total liabilities 203,488

Total assets



A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fundraising or promotional purposes and may not be reproduced or distributed in whole or in part.