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New York BBB Wise Giving Report for
52nd Street Project

A BBB Accredited charity

 



Expiration Date:
12/2014
Name:
The 52nd Street Project
Address:
789 Tenth Ave
New York, NY 10019
Phone:
212-333-5252
Year, State Incorporated:
1989, New York
Affiliates:
None
Stated Purpose:
" The mission of the 52nd Street Project, a community-based arts organization, is to bring together kids from Hell's Kitchen in Manhattan, starting at age ten and lasting through their teens, with theater professionals to create original theater offered free to the general public. By building on the core experience of accomplishment and collaboration, the Project fosters a sense of inclusion in a place where the children belong and where their creative work is a driving force. Through long-term mentoring relationships and exposure to diverse art forms (including Poetry, Photography, Theatrical Design, Dance, Stage Combat and Film-making), the Project seeks to expand the children's means of expression and to improve their literacy, their life skills and their attitude towards learning. "





Evaluation Conclusions
 

              
The 52nd Street Project meets all 20 of the BBB Standards for Charity Accountability.




Programs
 

              
The 52nd Street Project provides an opportunity for inner-city children to create theater with professional theater artists. The organization encourages each participant to experience both writing and performing plays, while bringing in professionals who volunteer to help the children succeed on stage. The organization's main focus and teaching style is based on individual attention. The 52nd Street Project also has an academic program which pairs children one-on-one with mentors who assist with homework and higher education planning. The Project also has replication materials which provide a manual for the creation of other theater-programs in different areas for at-risk children.



Governance
 

              
Chief Executive Officer:
Mr. Gus Rogerson, Artistic Director
Compensation*:
$124,530
Chair of the Board:
Mr. Stephen Graham
Chair's Profession / Business Affiliation:
Columbia University
Board Size:
22
Paid Staff Size:
45



*Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.




Fund Raising
 

              
Method(s) Used:


Direct mail appeals, invitations to fund raising events, and grant proposals.
Fund raising costs were 15.5% of related contributions. (Related contributions, which totaled $962,419, are donations received as a result of fund raising activities.)




Tax Status
 

              
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.




Financial
 

              
The following information is based on 52nd Street Project's Audited Financial Statements for the fiscal year ended June 30, 2012.

Source of Funds  

Fundraising benefits, less direct costs

$319,772

Foundations support

300,350

Investment income

257,815

Individual support

138,119

Theatre rental income

113,635

Corporations support

94,700

Government support

92,728

Donated services

16,750

Scholarship income

8,483

Concessions, net of costs of goods sold

5,350

Miscellaneous income

500

Total Income

$1,348,202

Program Expenses  

Program service

$1,352,113
Total Program Expenses:
Fund Raising Expenses
Administrative Expenses
Other Expenses

Total expenses

Expenses in Excess of Income

1,352,113
148,943
250,455
3,590

$1,755,101

$(406,899)




Uses of Funds as a % of Total Expenses


Programs: 77%  Fund Raising: 9%  Administrative 14%  Other Expenses: %
Roll the cursor over the pie chart to see the dollar amounts.


Beginning net assets $20,336,951
Ending net assets 19,930,052
Total liabilities 54,683

Total assets

$19,984,735






 

A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fundraising or promotional purposes and may not be reproduced or distributed in whole or in part.