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New York BBB Wise Giving Report for
Big Apple Greeter

A BBB Accredited charity

 



Expiration Date:
07/2014
Name:
Big Apple Greeter
Address:
One Centre Street
New York, NY 10007
Phone:
212-669-3146
Year, State Incorporated:
1993, New York
Affiliates:
None
Stated Purpose:
" To enhance New York City's worldwide image and enrich the New York experience by connecting visitors with knowledgeable and enthusiastic volunteers. Goals are to promote New York City as friendly, inviting and manageable; to bolster tourism and to foster economic development; and to create opportunities for New Yorkers to show pride in their city and give something back to the city. "





Evaluation Conclusions
 

              
Big Apple Greeter (BAG) meets the 20 Standards for Charity Accountability.




Programs
 

              
Connects visitors with volunteer greeters who accompany them on two to four hour explorations of New York City's ethnically and culturally diverse neighborhoods, outside of typical tourist destinations, for no cost. Greeters and visitors are matched according to common interests and languages.



Governance
 

              
Chief Executive Officer:
Ms. Alicia Pierro, Executive Director
Compensation*:
$70,230
Chair of the Board:
Mr. Christopher Boylan, Director National Transportation & Infrastructure Practice
Chair's Profession / Business Affiliation:
General Contractors Association
Board Size:
26
Paid Staff Size:
6



*Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.




Fund Raising
 

              
Method(s) Used:


Invitations to fund raising events, print advertisements (newspapers, magazines, etc.), television, radio, grant proposals, internet and planned giving arrangements.
Fund raising costs were 6.5% of related contributions. (Related contributions, which totaled $2,156,332, are donations received as a result of fund raising activities.)




Tax Status
 

              
This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.




Financial
 

              
The following information is based on BAG's Audited Financial Statements for the fiscal year ended April 30, 2011.

Source of Funds  

In-kind volunteers

$1,046,127

Contributions

728,053

In-kind services

292,238

Fundraising events (net of direct costs of $15,618)

52,585

Government grants

32,829

MetroCards contributed by MTA

4,500

Investment income

953

Total Income

$2,157,285

Program Expenses  

Program services

$1,336,032
Total Program Expenses:
Fund Raising Expenses
Administrative Expenses

Total expenses

Income in Excess of Expenses

1,336,032
140,952
178,150

$1,655,134

$502,151




Uses of Funds as a % of Total Expenses


Programs: 81%  Fund Raising: 9%  Administrative 11% 
Roll the cursor over the pie chart to see the dollar amounts.


Beginning net assets $19,309
Ending net assets 521,460
Total liabilities 22,906

Total assets

$544,366






 

A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fundraising or promotional purposes and may not be reproduced or distributed in whole or in part.