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New York BBB Wise Giving Report for
Big Apple Greeter

A BBB Accredited charity


Expiration Date:
Big Apple Greeter
One Centre Street
New York, NY 10007
Year, State Incorporated:
1993, New York
Stated Purpose:
" To enhance New York City's worldwide image and enrich the New York experience by connecting visitors with knowledgeable and enthusiastic volunteers. Goals are to promote New York City as friendly, inviting and manageable; to bolster tourism and to foster economic development; and to create opportunities for New Yorkers to show pride in their city and give something back to the city. "

Evaluation Conclusions

Big Apple Greeter meets the 20 Standards for Charity Accountability.


Connects visitors with volunteer greeters who accompany them on two to four hour explorations of New York City's ethnically and culturally diverse neighborhoods, outside of typical tourist destinations, for no cost. Greeters and visitors are matched according to common interests and languages.


Chief Executive Officer:
Ms. Alicia Pierro, Executive Director
Chair of the Board:
Mr. Christopher Boylan
Chair's Profession / Business Affiliation:
General Contractors Association
Board Size:
Paid Staff Size:

*Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Fund Raising

Method(s) Used:

Invitations to fund raising events, grant proposals
Fund raising costs were 9.6% of related contributions. (Related contributions, which totaled $1,478,021, are donations received as a result of fund raising activities.)

Tax Status

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.


The following information is based on Big Apple Greeter's Audited Financial Statements for the fiscal year ended April 30, 2013.

Source of Funds  

In-kind volunteering


In-kind services




Fundraising events (net of direct costs of $7,163 and $5,497)


Government grants


Investment income


Total Income


Program Expenses  

Program services

Total Program Expenses:
Fund Raising Expenses
Administrative Expenses

Total expenses

Expenses in Excess of Income




Uses of Funds as a % of Total Expenses

Programs: 80%  Fund Raising: 9%  Administrative 11% 
Roll the cursor over the pie chart to see the dollar amounts.

Beginning net assets $432,688
Ending net assets 322,545
Total liabilities 76,377

Total assets



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This report is not to be used for fundraising or promotional purposes and may not be reproduced or distributed in whole or in part.