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New York BBB Wise Giving Report for
Big Apple Greeter

A BBB Accredited charity


Expiration Date:
Big Apple Greeter
One Centre Street
New York, NY 10007
Year, State Incorporated:
1993, New York
Stated Purpose:
" To enhance New York City's worldwide image and enrich the New York experience by connecting visitors with knowledgeable and enthusiastic volunteers. Goals are to promote New York City as friendly, inviting and manageable; to bolster tourism and to foster economic development; and to create opportunities for New Yorkers to show pride in their city and give something back to the city. "

Evaluation Conclusions

Big Apple Greeter (BAG) meets the 20 Standards for Charity Accountability.


Connects visitors with volunteer greeters who accompany them on two to four hour explorations of New York City's ethnically and culturally diverse neighborhoods, outside of typical tourist destinations, for no cost. Greeters and visitors are matched according to common interests and languages.


Chief Executive Officer:
Ms. Alicia Pierro, Executive Director
Chair of the Board:
Mr. Christopher Boylan, Director National Transportation & Infrastructure Practice
Chair's Profession / Business Affiliation:
General Contractors Association
Board Size:
Paid Staff Size:

*Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Fund Raising

Method(s) Used:

Invitations to fund raising events, print advertisements (newspapers, magazines, etc.), television, radio, grant proposals, internet and planned giving arrangements.
Fund raising costs were 6.5% of related contributions. (Related contributions, which totaled $2,156,332, are donations received as a result of fund raising activities.)

Tax Status

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.


The following information is based on BAG's Audited Financial Statements for the fiscal year ended April 30, 2011.

Source of Funds  

In-kind volunteers




In-kind services


Fundraising events (net of direct costs of $15,618)


Government grants


MetroCards contributed by MTA


Investment income


Total Income


Program Expenses  

Program services

Total Program Expenses:
Fund Raising Expenses
Administrative Expenses

Total expenses

Income in Excess of Expenses




Uses of Funds as a % of Total Expenses

Programs: 81%  Fund Raising: 9%  Administrative 11% 
Roll the cursor over the pie chart to see the dollar amounts.

Beginning net assets $19,309
Ending net assets 521,460
Total liabilities 22,906

Total assets



A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fundraising or promotional purposes and may not be reproduced or distributed in whole or in part.