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New York BBB Wise Giving Report for
Reach Out and Read of Greater New York

A BBB Accredited charity


Expiration Date:
Reach Out and Read of Greater New York
30 East 33rd Street
6th Floor
New York, NY 10016
646 237 0103
Year, State Incorporated:
1999, New York
Reach Out and Read, Inc.
Stated Purpose:
" Reach Out and Read prepares America's youngest children to succeed in school by partnering with doctors to prescribe books and encourage families to read together. Doctors, nurse-practitioners, and other medical professionals incorporate Reach Out and Read's evidence-based model into regular pediatric checkups, by advising parents about the importance of reading aloud and giving developmentally-appropriate books to children. The program begins at the 6-month checkup and continues through age 5, with a special emphasis on children growing up in low-income communities. Families served by Reach Out and Read read together more often, and their children enter kindergarten with larger vocabularies, stronger language skills, and a six-month developmental edge. "

Evaluation Conclusions

Reach Out and Read of Greater New York meets the 20 Standards for Charity Accountability.


Reach Out and Read of Greater New York represents 183 Reach Out and Read program sites in hospitals and community health centers throughout the five boroughs of New York City, Long Island, and seven counties north of the city: Dutchess, Orange, Putnam, Rockland, Sullivan, Ulster and Westchester. In 2012, Reach Out and Read of Greater New York distributed age- and culturally-appropriate new books to over a quarter of a million children.


Chief Executive Officer:
Ms. Traci Lester, Executive Director
Chair of the Board:
Mr. Jack E. Pace III, Esq.
Chair's Profession / Business Affiliation:
White & Case LLP
Board Size:
Paid Staff Size:

Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Fund Raising

Method(s) Used:

Direct Mail Appeals, Telephone Appeals, Invitations To Fundraising Events, Print Advertisements (Newspapers, Magazines, etc.), Grant Proposals, Internet, Cause-Related Marketing (i.e. Affinity Credit Cards, Consumer Product Sales, Etc. that indicate purchases will benefit your organization.)
Fund raising costs were 13.6% of related contributions. (Related contributions, which totaled $1,276,827, are donations received as a result of fund raising activities.)

Tax Status

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.


The following information is based on Reach Out and Read of Greater New York's Audited Financial Statements for the fiscal year ended June 30, 2012.

Source of Funds  

Grants and Contributions


In-kind contributions


Events, gifts and other income


Government contracts




Net assets released from restrictions

Total Income


Program Expenses  

Program services

Total Program Expenses:
Fund Raising Expenses
Administrative Expenses

Total expenses

Income in Excess of Expenses




Uses of Funds as a % of Total Expenses

Programs: 77%  Fund Raising: 14%  Administrative 9% 
Roll the cursor over the pie chart to see the dollar amounts.

Beginning net assets $672,030
Ending net assets 721,300
Total liabilities 54,208

Total assets



A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fundraising or promotional purposes and may not be reproduced or distributed in whole or in part.