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New York BBB Wise Giving Report for
Reach Out and Read of Greater New York

A BBB Accredited charity


Expiration Date:
Reach Out and Read of Greater New York
30 East 33rd Street
6th Floor
New York, NY 10016
Year, State Incorporated:
1999, New York
Stated Purpose:
" Reach Out and Read prepares America’s youngest children –with a special focus on children 0-5 year-old –to succeed in school by having doctors and other medical professionals incorporate Reach Out and Read’s evidence- based model into regular pediatric checkups. They advise parents about the importance of reading aloud and give developmentally-appropriate books to children. We emphasize working with children raised in low-income communities. Families served by Reach Out and Read read together more often, and their children enter kindergarten with larger vocabularies, stronger language skills, and a six-month developmental edge. "

Evaluation Conclusions

Reach Out and Read of Greater New York meets the 20 Standards for Charity Accountability.


Read Out and Read of Greater New York represents over 200 Reach Out and Read program sites in hospitals and community health centers throughout the five boroughs of New York City, Long Island and seven counties North of the city: Dutchess, Orange, Putnam, Rockland, Sullivan, Ulster, and Westchester. Presently, the organization serves over a quarter million children.


Chief Executive Officer:
Ms. Rosalba Messina, Interim Executive Director
Chair of the Board:
Mr. Jack E. Pace III
Chair's Profession / Business Affiliation:
Partner, White + Case LLP.
Board Size:
Paid Staff Size:

*Compensation includes annual salary and, if applicable, benefit plans, expense accounts, and other allowances.

Fund Raising

Method(s) Used:

Direct mail appeals, telephone appeals, grant proposals, internet, and 2015 Annual Benefit & Auction Sponsorship Package.
Fund raising costs were 15.1% of related contributions. (Related contributions, which totaled $1,471,896, are donations received as a result of fund raising activities.)

Tax Status

This organization is tax-exempt under section 501(c)(3) of the Internal Revenue Code. It is eligible to receive contributions deductible as charitable donations for federal income tax purposes.


The following information is based on Reach Out and Read of Greater New York's Audited Financial Statements for the fiscal year ended June 30, 2014.

Source of Funds  

In-kind contributions


Grants and contributions


Events, gifts and other income


Investment income


Government contracts




Net asset released from restriction


Net campaign (loss) income


Total Income


Program Expenses  

Program service

Total Program Expenses:
Fund Raising Expenses
Administrative Expenses

Total expenses

Expenses in Excess of Income




Uses of Funds as a % of Total Expenses

Programs: 82%  Fund Raising: 13%  Administrative 5% 
Roll the cursor over the pie chart to see the dollar amounts.

Beginning net assets $847,856
Ending net assets 688,856
Total liabilities 146,138

Total assets



A copy of this report has been shared with the organization prior to publication. It is not intended to recommend or deprecate, and is furnished solely to assist you in exercising your own judgment. The name Better Business Bureau is a registered service mark of the Council of Better Business Bureaus, Inc.

This report is not to be used for fundraising or promotional purposes and may not be reproduced or distributed in whole or in part.